AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Film & Television Apps on iOS in Brazil
An overview of the first quarter performance for the leading Film & Television iOS apps in Brazil. Sensor Tower provides a detailed look at downloads, revenue, and user engagement trends.
In the first quarter of 2024, Brazil's iOS platform saw notable trends among the top Film & Television applications. Data from Sensor Tower offers insights into how these apps fared in terms of downloads, revenue, and weekly active users.
Max: Stream HBO, TV, & Movies, despite launching late in February, showed a strong start with downloads peaking at 288K in early March before a gradual decline to 215K by the end of March. Revenue trended downward from $200K in the first week of March to $170K by the last week, while weekly active users surged impressively from 193K to 598K in the same period.
Netflix experienced fluctuations in revenue, peaking at $41K in the second week of January and then dipping to $31K by the end of March. Downloads saw a decline from 112K at the start of January to 79K by the end of March. Weekly active users showed a downward trend, starting at 3.3M and decreasing to 3M over the quarter.
For Globoplay: Novelas, séries e +, revenue remained relatively stable, with a peak at $436K in the second week of January and leveling out at $337K by the last week of March. Downloads showed a spike of 246K in early January, followed by a drop-off, but ended with a slight increase to 71K by the end of March. Active users initially surged to 943K but then slightly reduced to 873K.
Amazon Prime Video did not generate revenue during this period, but downloads and weekly active users provide insight into its performance. Downloads decreased from 69K in the first week of January to 58K in the last week of March, while active users saw a slight uptick from 267K to 298K in the final weeks of the quarter.
Star+ showed a steady revenue with a slight increase from $71K in the first week of January to $75K in the last week of March. Downloads remained fairly consistent, hovering around the 40K mark throughout the quarter. Weekly active users experienced a dip mid-quarter but recovered to 487K by the end of March.
These trends provide a snapshot of the competitive landscape for Film & Television apps in Brazil on the iOS platform. For more detailed insights and analytics, Sensor Tower's comprehensive data offers a deeper dive into the app performance metrics.
